Unlocking the Secrets to Effective Job Descriptions

May 7, 2023

5 min read

Are you struggling to attract qualified candidates for your job openings? You're not alone!

As a recruiter, I've faced this challenge many times, especially when hiring for specialized roles in the tech industry. It's not uncommon for multiple recruiters to be vying for the same candidates at the same time, making it even more challenging to stand out. 

In this article, I'll share some tips based on my own experience that can help you structure a job description that will attract candidates.

So, where to start? 

Let's start with the basics. You might think job title. Yes, you are right, however, it's important to first determine the specific job details, required skills, responsibilities, and a clear understanding of your company's mission and culture. Only then, you are ready to craft a job title that accurately reflects the position.

Job Title

The first impression a candidate gets of a job opening is usually the job title, so it's crucial to get it right.

The title should be as specific as possible, such as "Senior PHP Developer" or "Marketing Manager," to accurately reflect the position and target the right candidates.

It's also important to include an appropriate title that reflects the level of seniority, for example, "Director" or "VP."

Avoid using general titles like “Seller” or company-specific jargon that may not be familiar to candidates and be mindful of using discriminatory language or terms that could be perceived as biased.

About us

As per your CV, start with an “About us” section. Before diving into the responsibilities and other job details, capture the reader’s attention by answering these questions: Why your company? What’s your mission and your culture?

Start by explaining what your company does, including some useful information about the industry, locations, number of employees, and any recent updates and achievements. 

Next, highlight the distinctive qualities and attributes that set your company apart from competitors. Explain why your company is a great place to work and what makes your culture unique. This can help you attract candidates who share your values and are excited about the opportunity to work for your company.


The introduction of your job description is your chance to make a strong first impression and persuade candidates to keep reading. 

The summary should communicate the purpose of the role, including what the successful candidate will be expected to achieve. 

Here is a very generic example: 

“At ABC Inc., we're on a mission to revolutionize the way people shop for groceries. We’re looking for a Software Engineer to join our growing team and help us create intuitive, user-friendly interfaces that make shopping a delight. In this role, you'll lead the design of our mobile and web apps, working closely with cross-functional teams to deliver outstanding experiences that delight our customers. If you're passionate about creating great products and want to work with a fun, dynamic team that's making a real impact, we want to hear from you!”

Make sure to include relevant keywords and phrases to increase the chances that your posting will appear in search results and attract the right candidates.

Job Duties and Responsibilities

The Job Duties and Responsibilities section outlines the specific tasks and responsibilities associated with the role. By clearly understanding the expectations for the role, candidates can better determine if they have the necessary skills and experience to succeed.

Here are some tips for writing the Duties and Responsibilities section.

  • Use bullet points to make it easy to read and scan.

  • Be specific in describing the tasks and responsibilities associated with the role. Avoid vague or generic phrases that could apply to any job.

  • List the most important duties at the top to grab the reader's attention.

  • Use action verbs to describe the tasks and responsibilities, such as "create," "manage," "design," "analyze," etc.

  • Ensure that the listed duties and responsibilities are realistic and achievable within the scope of the role.

Job Requirements

This section outlines the minimum qualifications, skills, and experience necessary to perform the job successfully. To provide clear and concise information, you can include the following:

Education: this may include specific areas of study or a particular type of degree that would provide the knowledge needed for the role. (i.e., Bachelor's degree in Computer Science or related field)

Experience: outline the minimum number of years of experience required for the position and the type of work experience that would qualify the candidate for the role. Mention any specific industry experience that is preferred or required.  (i.e., 3+ years of experience in software development) 

Skills: list the specific competencies and skills that are essential for the job. This may include technical skills, such as proficiency in programming languages or software applications, as well as soft skills, such as communication and teamwork abilities. (i.e., Proficiency in Java, Python, or C++; Excellent communication and collaboration abilities)

Salary and Benefits

The section most candidates are interested in 😉! If you do not have a specific salary amount in mind, it is recommended to provide a salary range. This will allow for some flexibility based on the candidate's level of education and experience. 

You may also want to consider offering other unique perks that can help set your company apart. For example, you could offer flexible work arrangements, professional development opportunities, or a wellness program. 

Don't forget to also highlight the benefits package, which may include medical, and dental insurance, as well as retirement plans and paid time off.

Hiring Process (optional)

Finally, don't leave candidates hanging! Anticipating the hiring process is optional but helpful to provide an overview of what they can expect. This may include the number of interviews, any assessments or tests that will be given, and the expected timeline for making a decision.


Crafting a compelling job description is more than just a checklist of tasks and qualifications. It's an opportunity to showcase your company's culture, values, and vision for the future. With the right approach, your job description can set your company apart and attract the top talent you need to succeed.

So be creative and think outside the box to make your job descriptions stand out.

And don't forget to share this article with your team and colleagues to help them create job descriptions that truly shine 🌟

Your Friendly TA Ivana


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© 2023 Ivana Evola

Made with 💙 by Daniele

Let's connect!

© 2023 Ivana Evola

Made with 💙 by Daniele